Popular sayings are not popular just because they were the cheerleaders in vocabulary high school.
They are popular because they are awesome. And true. "Bite the bullet" exists because, as everyone knows, your teeth are bulletproof. "The whole 9 yards" would not be a colloquialism if it was possible to have 10 yards in the English system of measurement. "YOLO" wouldn't be filled with so much wisdom if you were a cat.
The words "Christmas in July" would have never been spoken if we weren't unveiling five new Freaker designs for you today. Wait, what?
BOOM, BABY. Welcome to the stage five of your new best friends: French Dip, MadDog, Truck Stop, Lucille III and Laces Out!!! Happy Holidays and a Merry Christmas in July to all!!!!